From the conception and issue to the sale of your digital asset. Six clearly structured sections give you a step-by-step and comprehensible overview of the services with which Mondo Gate and the network partners involved will lead your project to success.
Consulting
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Competition analysis
Market research with a focus on similar traditional and tokenised investment products with SWOT analysis of the products & market participants, resulting in recommendations for the positioning of the product and message -
Market segmentation
Identification of specific market segments or investor groups that could have an interest in the tokenised assets and segmentation of these groups based on socio-demographic characteristics. (Target groups / target group forecast) -
Creation of investor profiles
Analysing potential investors, their preferences, risk appetite, investment objectives and expected volumes -
Customer journey consulting
Recommendations for optimal customer journeys according to target groups and business objectives, including recommendations for target group-relevant touchpoints -
Target group-optimised communication strategy
Development of individual communication strategies to address the identified target groups, including the selection of suitable channels and messages to promote interest in and understanding of the tokenised assets. -
Cross-channel marketing consulting
Selection, comparison and recommendation of suitable channels, platforms, media and the respective formats for effective and efficient targeting of the intended target groups / investor profiles
IMPLEMENTATION
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Content Creation & Storytelling
Creation and development of all content such as texts, graphics, visual messages such as native ads and banners, product explanations, FAQs, explanatory videos and similar content in the respective formats and prepared for the respective communication channels -
Setup landing page
Concept, design and realisation of high-performance and target group-specific landing pages with connection to the respective subscription routes. Individual search engine optimisation and search engine advertising including ongoing performance measurement and optimisation -
Newsletter
Development of asset-specific templates, connection to landing page & CRM, dispatch, reporting, optimisation and training for in-house contact persons -
Social Media
Editorial planning / dramaturgy / maintenance and use of selected channels, reporting, optimisation and social media advertising Campaign planning, execution, monitoring, reporting and optimisation -
Press / PR
Establishing contacts with the selected platforms and media, expanding and maintenance of press distribution lists, campaign planning, execution, reporting and optimisation -
Performancemarketing
Traffic and lead generation using selected formats on selected channels - planning, execution, monitoring, reporting & optimisation
30 min meeting